Throughout history, architectural masterpieces have been celebrated as works of art, and their significance has always surpassed their practical function, making them symbols of cultural, artistic, and even political importance. Architecture is a design practice that is intricately connected to civil engineering & construction.
The modern architecture of the 20th century had a modern motto: “form follows function.” These were the words of Lois Sullivan, known as the “father of skyscrapers.” However, over a century after his famous words, the main principle of design has evolved into a unity of form and function – both equally important. So, what is the driving force of architecture today? We’ve spoken with the AEC professionals and members of the VERTEX team to determine what kind of inputs architecture relies on today and how market research influences it.
How do architects use market research?
Market research is an indispensable tool in today’s fast-paced professional construction environment. When it comes to architectural design and requirements, all sectors (commercial, residential, and public) are increasing demands for spaces that adapt to changing market needs along with innovative technologies. Therefore, architects need market research in order to develop successful projects. This can help them respond to developers’ and stakeholders’ expectations. The project also needs to be financially successful, which requires meeting market demands.
Design direction and project requirements need to be precise. A comprehensive market strategy is ideally prepared for each project. Market research (also called a market study) needs to be conducted to make a feasible, data-driven strategy. This way, the most appropriate product can be offered to the market so that it can be sold or rented out faster. The type of data that are usually collected and analyzed include:
- Market environment.
- Construction regulations, codes, and laws.
- Latest technologies and trends.
- Â Competitors.
- Â Customers.
Some of the most common types of research are surveys of the local real estate market and of upcoming construction projects. However, all types of research gather qualitative and quantitative data. Projects can be selected or altered according to collected data, and it’s also possible to use strategy research during the building phase to ensure that any changes that need to be implemented can be introduced in a timely manner.
What are the latest market trends influencing architecture?
Like all other AEC industry fields, architecture must also respond to 21st-century changes and demands. The use of modern technology has significantly influenced construction, and as the digital age advances, these demands are bound to increase. The most prominent ones include:
- The ever-growing need for eco-friendly or “green” buildings. Demand for sustainable construction carries significant benefits for society in general and great opportunities for architectural companies that adopt these principles and make them part of their standard offer. As a result, the market demand for bioclimatic design and construction keeps increasing.
- Use of virtual reality (VR) and augmented reality tools (AR) in both the presentation and design of architectural projects. Clients can take a virtual walk through the proposed building and get a more thorough idea of what the future project will look and feel like.
- Use of 3D printing for various purposes, from visualization to production. 3D printing has multiple applications in architecture: it can be used as a very quick and effective visualization tool that brings projects to life before they’re even started. In addition, it has become one of the most requested new media for presenting a new project. Architects can also apply variations to amend the project, whether to accommodate clients’ requirements or implement other necessary changes.
- Demand for new knowledge and skills among architecture professionals as a response to modern technologies. The use and implementation of innovative technology mean that architects need to acquire some new competencies aside from creative skills and practical knowledge. In addition, they need to be able to offer all-encompassing and efficient performance to respond to new market conditions that reflect clients’ demands.
